Introduction To Working With Brands


Working with brands seems like a relatively straightforward concept, but there’s actually a surprising amount of nuance. There’s plenty that I simply couldn’t have known at the start because I didn’t have the experience.

Well, that’s what this course is about, sharing all that I know now that I wish I had known at the start of my journey. I’ll cover the notion of working with brands from multiple angles.

Below I’ll include a brief overview which will get you further acquainted with how I aim to do that.

1. Welcome to the Course 

  • About the Course Instructor
  • Course Outline
  • Why Work With Brands and Businesses?
  • Next Steps: Understand Your Brand

2. Set Yourself Up For Success

  • How You Present Yourself Matters
  • For Hire vs. For Sale
  • Utilizing Multiple Brands
  • Next Steps: Tacking Income From Brand Work or Freelance Opportunities

3. Pitching Brands 

  • Who to Pitch
  • How to Pitch
  • What to Expect
  • Next Steps: Get Pitchin’

4. Content Creator Networks 

  • Establish Your Value
  • Put Your Name in The Hat
  • Affiliate Marketing
  • Next Steps: Sign Up For At Least One Network

5. Moving Forwards 

  • A Rising Tide
  • Our Work to Foster Opportunity


About the Course Instructor

Christopher Mitchell

Christopher Mitchell

Christopher Mitchell is a professional content creator and podcaster. Through his storied freelance career, Chris has written for the likes of CNN, USA Today, International Living and more. He’s amassed millions of views across his blogs since 2011 and is the winner of the 2019 Best Opinion Piece at the Traverse Creator Awards, the 2019 Ottawa Tourism Travel Writing Award, and the 2019 Travel Media Association of Canada’s Best Blogger Award.

Throughout his career, he’s worked with a huge number of brands, tourism boards, and more. The total at this point would be in the hundreds, and he’s keen to share all he knows with you in this course.


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