Defining Your Niche


What This Course Covers

This course is focused on understanding what a niche is and learning how to pivot your content to focus on an area of expertise that will help you stand out from the crowd. This course is designed for those who are interested in growing traffic, reaching a more focused audience, and creating a stronger value proposition for sales, email lists, and more.In this course we will cover:

  • What is a niche?
  • Why is a niche important?
  • How to choose your niche?
  • Should you go big, or hyper-focus?
  • How to stand out among the competition?


Course Presenter

There is a downloadable worksheet that will help you turn the information gained in this course into actionable items that you can target within your own content.

Kevin Wagar is a digital marketing expert, travel blogger, and brand expert who has worked on brand strategies for multi-billion dollar companies. He has over 20 years of experience in brand development and strategy, digital marketing, creative design, and photography.

In 2017, Kevin left the corporate world behind to pursue his passion for travel and content creation. Since then he has partnered with brands such as American Express, Trip Advisor, Matador, Intrepid Travel, and more to showcase his experience and expertise as one of Canada’s most established family travel experts.

In 2018, Kevin co-founded The Blogger Collective as an avenue to share his expertise with other content creators in his hometown of Toronto and beyond.


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