The course is organized as follows:
Welcome to the Course
- About the Course Instructor
- Why Venture into Email Marketing?
Getting Started with Email Marketing
- What Do I Wish I’d Known From the Start?
- Which Email Marketing Service/Provider Should You Use?
- Email Length and Consistency
- What Do You Need to be Weary Of?
- Next Steps: Choose Your Platform
What Can You Do With Email Marketing?
- Welcome Sequences & Automation Sequences
- Affiliate Marketing
- Selling Products
- Stats to Be Aware Of / Establishing Benchmarks
- Next Steps: Build a Welcome Sequence
- Final commentary
About the Course Instructor
Christopher Mitchell is a professional content creator and podcaster. He’s been interested and involved with email marketing for nearly a decade, and currently runs the newsletters for both the travelingmitch and Ultimate Ontario brand.
Beyond that, Chris is also the cofounder of the weekly blogging newsletter, This Week in Blogging. He has expertise in creating automation sequences, affiliate sales, establishing branding through your newsletter, as well as driving traffic and passive income through your newsletter. He’ll cover all of that and more in the course that follows.