Introduction To SEO


Introduction to SEO will give you an in-depth look at SEO to help content creators understand what SEO is, why SEO is important, and how and when to use an SEO approach for your content development.



What Is Covered In This Course

SEO data

Welcome to The Blogger Collective Introduction to SEO course. 

This SEO course is designed to be an introduction to the basics of Search Engine Optimization and how you can leverage this powerful tool in order to help help your content rank higher in search results. During this course we will cover the following topics:

  • What is SEO?
  • What do you need to get started with SEO?
  • What to do before you create your content
    • How to choose your topics
    • How to do keyword research
      • How to create a keyword list on Keysearch
  • What to do during your post writing
    • Optimizing post structure for SEO
    • URL, H1/H2/H3, Adding in keywords, clarity, post length, how often to use keywords, and keyword variance
    • Links
    • How to use internal and external links
    • Proper post clarity and length
  • What To Do After Your Post
    • Post Launch SEO
    • Black Hat SEO (What Not To Do)
    • Social Media for SEO

Course Presenters

Christopher Mitchell

Christopher Mitchell is a former teacher, award-winning travel writer, and creator of the brand Traveling Mitch as well as one of the founders of The Blogger Collective. Chris also runs several content brands including his popular “I’m Anxious About podcast focused on mental health and Ultimate Ontario, a local experiences community that he runs with co-presenter Kevin Wagar.

Kevin Wagar

Kevin Wagar is a professional travel writer and content creator who began his career in 2015 after a 20-year career working in brand development and digital marketing with a focus on designing multi-use of Worpdress strategies for multi-billion dollar companies. With a strong focus on SEO, he was able to grow his Wandering Wagars website from 25,000 sessions per month to over 100,000 sessions per month in less than 5 months. Kevin is a co-founder of The Blogger Collective, and partners with Christopher Mitchell as a founder of the Ultimate Ontario brand.


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