Description
What This Course Will Cover
Many questions we receive from members are about what social media numbers are good numbers, how to market themselves to brands and how to show brands that they matter and are worthy of working with them.
In this course, we will break down the major social media platforms, where to find the metrics and analytics of your brand, how to interpret them and what they mean.
Then we will talk about how to use your numbers to your advantage when marketing yourself to brands.
If you have not yet completed the following courses:
Introduction to Brand Development for Marketing and Social Media
And
An Introduction to Working With Brands
We highly recommend that you do so.
Which Social Media Platforms Will We Focus On?
- Facebook (groups and pages and posts)
- TikTok
While Pinterest is not necessarily a social media platform and is to be treated more like a search engine, if you have a business account, there are indeed insights into what is working as you grow your brand and convert clicks to your site and what is not.
YouTube is a video search engine and if you’re looking for all things YouTube, please consult the course An Introduction To YouTube here.
This Blogger Collective Finding and Understanding Your Social Media Insights and Analytics course is focused on the data aspects of your platforms (blog, vlog, podcast) with your social media and helping you to realize the value of your platform’s brand.
This course is designed for those who are interested in understanding what data is valuable in terms of social media and their platforms, understanding the importance of what the data means, and creating a stronger value proposition for eventual income.
Course Instructor
Kathryn Dickson has earned a strong reputation for her work in the Canadian Film and Television landscape and in the branded video world. Through 20 years of experience as an editor, post-production supervisor, director, and producer she has been nominated for Canadian Screen Awards, Gemini Awards, Canadian Cinema Editor Awards, and has won RTDNA, New York Film Festival, San Diego Film Festival, and Hollywood International Independent Documentary Awards. Kathryn’s storytelling ability and discernment of complex character narratives have led her to receive the Norfolk Country Travel Writer of the year in 2019.
Kathryn can be found on these social platforms using herself as a guinea pig on different methods of engagement:
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